Case Studies

Systems built for measurable outcomes. Each case shows the architecture, execution decisions, and business impact.

Live Pipeline Systems

How Stellaris structures acquisition infrastructure

Every engagement is built as a system: demand capture, conversion flow, and reporting logic designed to hold under real operating conditions.

Acquisition System

Pilot: Service Business Lead Engine

Landing architecture + paid intent routing

  • Conversion-first funnel architecture
  • Single-channel launch (Meta or Google)
  • CRM handoff and follow-up automation
Deployment window: ~7 days Request Pilot Scope
Local Growth Engine

Streetsville Smiles Dental

Orbit Package • active rollout

  • SEO-led site rebuild with faster page delivery
  • Social + reputation cadence for local trust signals
  • High-intent service page architecture
Case publication: 3–4 weeks Join Release List
Demand Capture Pipeline

B2B SaaS Funnel System

Search intent mapping + demo flow

  • Decision-stage pages mapped to funnel depth
  • Demo booking logic with qualification steps
  • Search campaigns segmented by buyer intent
Case publication: 5–6 weeks Join Release List

Flagship Build

Confidential platform architecture under production load

Backend-first implementation focused on attribution integrity, profit visibility, and payout reliability.

Performance-Based Platform (Confidential)

Backend architecture, event tracking infrastructure, and payout execution logic

Confidential

The platform needed to unify fragmented performance feeds while maintaining precise profit accounting and dependable payout execution. The existing stack was inconsistent, operationally brittle, and unable to scale with production volume.

  • Normalized ingestion from distributed source feeds into a canonical event model
  • Implemented real-time profit accounting to reconcile revenue, cost, and attribution signals
  • Engineered deterministic payout computation with auditability and edge-case handling
  • Hardened services for production reliability with consistency checks and failure isolation

Single operational backend across all source streams

Consistent profit reporting across reconciliation cycles

Stable payout execution under live production traffic

Technical specifics and entity details are intentionally limited under confidentiality obligations.

Measurement Framework

How we evaluate success across every build

These are the operating metrics we track to validate conversion quality, acquisition efficiency, and speed to measurable impact.

CVR

How effectively qualified traffic converts into booked calls or leads.

CPL/CPA

Efficiency of paid acquisition spend at channel and campaign level.

TTFW

Time to first validated lift after launch, instrumentation, and stabilization.

Proof Structure

The Stellaris case system

Every published case follows a fixed structure: business constraint, execution architecture, and measurable business impact.

Challenge

Initial constraints, revenue bottlenecks, and where previous execution failed to convert demand.

Approach

Execution decisions by layer: offer architecture, tracking design, channel strategy, and automation logic.

Conversion Lift Documented Example: +3.1× CVR after page and offer restructuring
Acquisition Efficiency Verified Example: -34% CPL through intent-based campaign segmentation
Speed to Impact Measured Example: first validated lift inside week 3

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